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Dawson, Jeremy,

Analysing quantitative survey data for business and management students / Jeremy Dawson. - x, 88 pages : illustrations ; 24 cm. - Mastering business research methods . - Mastering business research methods. .

Includes bibliographical references and index.

An introduction to classical test theory and quantitative survey data -- Methodological assumptions, reliability and validity -- Basic components of analysing quantitative survey data -- Conducting classical test theory analyses -- Examples of analysis using classical test theory -- Conclusions.

ISBN: 9781473907508 9781473907515 1473907500 1473907519

LCCN: 2016935698

Subjects--Topical Terms:
Business--Research--Statistical methods.
Business--Research--Methodology.
Surveys--Methodology.
Sampling (Statistics)
Business--Research--Methodology.
Sampling (Statistics)
Surveys--Methodology.

LC Class. No.: HD30.4 / .D385 2017

Dewey Class. No.: 300.72 / J A