Schaum's outline of theory and problems of advertising /

Holtje, Herbert.

Schaum's outline of theory and problems of advertising / by Herbert F. Holtje. - New York : McGraw-Hill, c1978. - 183 p. : ill. ; 28 cm. - Schaum's outline series .

Includes index.

007029660X : $3.95

78002247


Advertising.
Advertising--Problems, exercises, etc.

HF5821 / .H634

659.1 / H A