Advertising ; its purpose, principles and practice /

Nicholl, David Shelley.

Advertising ; its purpose, principles and practice / [by] David Shelley Nicholl. - 2nd ed. - Plymouth : Macdonald and Evans, 1978. - xi, 228 p. : ill., facsim. ; 22 cm.

Includes index.

Bibliography: p. [213]-214.

0712101667 : £4.25

78319446

GB78-17566


Advertising.
Advertising campaigns.

HF5821 / .N53 1978

659.1 / D A