Advertising management : text and cases /
Borden, Neil H. 1895-1980.
Advertising management : text and cases / by Neil H. Borden and Martin V. Marshall. - Homewood, Ill., R.D. Irwin, 1959. - 1065 p. illus. 24 cm.
A revision of advertising, text and cases, published in 1950.
59013746
Advertising.
HF5823 / .B67 1959
659.11 / N A
Advertising management : text and cases / by Neil H. Borden and Martin V. Marshall. - Homewood, Ill., R.D. Irwin, 1959. - 1065 p. illus. 24 cm.
A revision of advertising, text and cases, published in 1950.
59013746
Advertising.
HF5823 / .B67 1959
659.11 / N A