Marketing management perspectives and applications /

Marketing management perspectives and applications / edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens. - Homewood, Ill. : R. D. Irwin, 1976. - xi, 433 p. : ill. ; 23 cm.

"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."

Includes bibliographical references.

025601843X

75043166


Marketing--Management.
Marketing--Decision making.

HF5415.13 / .M353

658.8 / M A