MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01712cam a22003131i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-RiAUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230718142539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230709s2021 ua k g b f000 0 ara c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789774733116 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SA-RiKSU |
| Language of cataloging |
ara |
| Transcribing agency |
SA-RiAUC |
| Description conventions |
rda |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ara |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827068 |
| Edition number |
21 |
| Assigning agency |
SA-RiAUC |
| Item number |
ل م |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
لايت، لاري، |
| Dates associated with a name |
1941- |
| Relator term |
مؤلف. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
New brand leadership : managing at the intersection of globalization, localization and personalization. |
| Language of a work |
Arabic |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
منهجية حديثة لقيادة العلامة التجارية : |
| Remainder of title |
إدارة العلامة التجارية عند نقطة إلتقاء العولمة والمحلية والفردية / |
| Statement of responsibility, etc. |
لاري لايت، جوان كيدون ؛ [ترجمة المنظمة العربية للتنمية الإدارية] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
القاهرة : |
| Name of producer, publisher, distributor, manufacturer |
المنظمة العربية للتنمية الإدارية، |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
238 صفحة : |
| Other physical details |
أشكال ؛ |
| Dimensions |
22 سم |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
نص |
| Content type code |
txt |
| Source |
rdacontent |
| Materials specified |
كتاب |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
بدون وسيط |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
مجلد |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
يشتمل على ببليوجرافيات في نهاية كل فصل. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
العلامات التجارية |
| General subdivision |
تسويق |
| -- |
إدارة |
| Source of heading or term |
aucsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
الإعلان |
| General subdivision |
إدارة |
| Source of heading or term |
aucsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
كيدون، جوان |
| Relator term |
مؤلف. |
| 700 12 - ADDED ENTRY--PERSONAL NAME |
|---|
| Relationship information |
ترجمة لـ : |
| Personal name |
لايت، لاري، |
| Dates associated with a name |
1941-. |
| Title of a work |
New brand leadership : managing at the intersection of globalization, localization and personalization |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
المنظمة العربية للتنمية الإدارية |
| Relator term |
مترجم. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
كتب |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
EG-CaFIB |
| d |
230709 |
| u |
moamin11 |
| n |
1 |
