Analysing quantitative survey data for business and management students /
Jeremy Dawson.
- x, 88 pages : illustrations ; 24 cm.
- Mastering business research methods .
- Mastering business research methods. .
Includes bibliographical references and index.
An introduction to classical test theory and quantitative survey data -- Methodological assumptions, reliability and validity -- Basic components of analysing quantitative survey data -- Conducting classical test theory analyses -- Examples of analysis using classical test theory -- Conclusions.