Dawson, Jeremy,

Analysing quantitative survey data for business and management students / Jeremy Dawson. - x, 88 pages : illustrations ; 24 cm. - Mastering business research methods . - Mastering business research methods. .

Includes bibliographical references and index.

An introduction to classical test theory and quantitative survey data -- Methodological assumptions, reliability and validity -- Basic components of analysing quantitative survey data -- Conducting classical test theory analyses -- Examples of analysis using classical test theory -- Conclusions.

9781473907508 9781473907515 1473907500 1473907519

2016935698


Business--Research--Statistical methods.
Business--Research--Methodology.
Surveys--Methodology.
Sampling (Statistics)
Business--Research--Methodology.
Sampling (Statistics)
Surveys--Methodology.

HD30.4 / .D385 2017

300.72 / J A