TY  - BOOK
AU  - Holtje,Herbert
TI  - Schaum's outline of theory and problems of advertising
T2  - Schaum's outline series
SN  - 007029660X :
AV  - HF5821 .H634
U1  - 659.1 
PY  - 1978///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Problems, exercises, etc
N1  - Includes index
ER  -