Nicholl, David Shelley. Advertising ; its purpose, principles and practice / [by] David Shelley Nicholl. - 2nd ed. - Plymouth : Macdonald and Evans, 1978. - xi, 228 p. : ill., facsim. ; 22 cm. Includes index. Bibliography: p. [213]-214. ISBN: 0712101667 : £4.25 LCCN: 78319446 Nat. Bib. No.: GB78-17566 Subjects--Topical Terms: Advertising.Advertising campaigns. LC Class. No.: HF5821 / .N53 1978 Dewey Class. No.: 659.1 / D A