TY  - BOOK
AU  - Nicholl,David Shelley
TI  - Advertising ; its purpose, principles and practice
SN  - 0712101667 :
AV  - HF5821 .N53 1978
U1  - 659.1 
PY  - 1978///
CY  - Plymouth
PB  - Macdonald and Evans
KW  - Advertising
KW  - Advertising campaigns
N1  - Includes index; Bibliography: p. [213]-214
ER  -