Hart, Norman A. <br/><br/>
Practical advertising and publicity :  effective promotion of products and services to industry and commerce / 
Norman A. Hart. 
 - London ;  New York :  McGraw-Hill,  c1988. 
 - xiv, 245 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Business to business advertising. 3rd ed. c1983.  Includes index. 
<br/><br/>Bibliography: p. [243]. 
<br/><br/><label>ISBN: </label>0077070798 :  £18.95 
<br/><br/><label>LCCN: </label>88012920  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Industrial.<br/>Publicity.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / .H3245 1988 
<br/><br/><label>Dewey Class. No.: </label>659  / N P