Hart, Norman A.

Practical advertising and publicity : effective promotion of products and services to industry and commerce / Norman A. Hart. - London ; New York : McGraw-Hill, c1988. - xiv, 245 p. : ill. ; 24 cm.

Rev. ed. of: Business to business advertising. 3rd ed. c1983. Includes index.

Bibliography: p. [243].

0077070798 : £18.95

88012920


Advertising, Industrial.
Publicity.
Sales promotion.

HF5823 / .H3245 1988

659 / N P