Borden, Neil H. 1895-1980.

Advertising management : text and cases / by Neil H. Borden and Martin V. Marshall. - Homewood, Ill., R.D. Irwin, 1959. - 1065 p. illus. 24 cm.

A revision of advertising, text and cases, published in 1950.

59013746


Advertising.

HF5823 / .B67 1959

659.11 / N A