Farlow, Helen.

Publicizing and promoting programs / Helen Farlow. - New York : McGraw-Hill, c1979. - xvi, 277 p. : ill ; 28 cm. - The McGraw-Hill series in the management and administration of continuing education . - McGraw-Hill series in the management and administration of continuing education. .

Includes index.

Bibliography: p. 259-262.

0070199477 : $12.95

79010918


College publicity--United States.
Adult education--United States.

LB2331.63 / .F37

659.283781 / H P