Runyon, Kenneth E. <br/><br/>
The practice of marketing / 
Kenneth E. Runyon. 
 - 2d ed. 
 - Columbus :  C. E. Merrill Pub. Co.,  c1982. 
 - xv, 486 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0615098866 
<br/><br/><label>LCCN: </label>79090740  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .R86 1980 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / K P