Runyon, Kenneth E.

The practice of marketing / Kenneth E. Runyon. - 2d ed. - Columbus : C. E. Merrill Pub. Co., c1982. - xv, 486 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0615098866

79090740


Consumer behavior.
Motivation research (Marketing)
Marketing research.

HF5415.3 / .R86 1980

658.8342 / K P