Giles, G. B. <br/><br/>
marketing /  
by G. B. Giles. 
 - third edition 
 - London,  Macdonald & Evans,  1978. 
 - xvi, 246 p.  22 1/2 cm. 
 - M & E Handbooks .
<br/><br/>Bibliography: p. [243]-244. 
<br/><br/><label>ISBN: </label>0712112898 
<br/><br/><label>LCCN: </label>67098501  
<br/><br/><label>Nat. Bib. No.: </label>B67-15246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .G47 
<br/><br/><label>Dewey Class. No.: </label>658.8  / G M