Kinnear, Thomas C.,  1943- <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  c1983. 
 - xviii, 698 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>007034745X :  $22.95 (est.) 
<br/><br/><label>LCCN: </label>82018699  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K53 1983 
<br/><br/><label>Dewey Class. No.: </label>658.83  / T M