Kinnear, Thomas C., 1943- Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 2nd ed. - New York : McGraw-Hill, c1983. - xviii, 698 p. : ill. ; 25 cm. - McGraw-Hill series in marketing . Includes bibliographies and indexes. ISBN: 007034745X : $22.95 (est.) LCCN: 82018699 Subjects--Topical Terms: Marketing research.Marketing--Management. LC Class. No.: HF5415.2 / .K53 1983 Dewey Class. No.: 658.83 / T M