TY  - BOOK
AU  - Woodruff,Robert B.
AU  - Hills,Gerald E.
AU  - Cravens,David W.
TI  - Marketing management perspectives and applications
SN  - 025601843X
AV  - HF5415.13 .M353
U1  - 658.8 
PY  - 1976///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
KW  - Decision making
N1  - "Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."; Includes bibliographical references
ER  -