Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat. - 3d ed. - Hinsdale, Ill. : Dryden Press, c1978. - xix, 665 p. : ill. ; 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

0030896738

77081238


Consumer behavior.
Marketing research.

HF5415.2 / .E5 1978

658.8342 / J C